Following the news that a number of MTV music channels in Europe would be closing, former MTV India VJs, such as Sophie Choudhary, Nikhil Chinapa, and Malaika Arora, flocked to social media to express their opinions. Nikhil provided a practical perspective, pointing out that MTV's music programming has mainly disappeared in recent years and confirming that the announcement had little to do with MTV's closure in India, while Malaika and Sophie voiced their regret at the news.

Online, fans responded swiftly, saturating X (previously Twitter) with memes and sentimental posts.

Social media went crazy after Paramount Global's announcement earlier this week. Numerous readers immediately reminisced about their afternoons spent watching the newest pop songs and music videos on MTV after school or college. By December 31, 2025, channels such as MTV 80s, MTV Music, Club MTV, MTV 90s, and MTV Live will no longer be available in England. Although the United Kingdom and Ireland will be the first to be impacted, similar closures may soon occur in other European nations, such as Poland, France, Germany, and Austria, as well as Australia and Brazil.

However, sources indicate that MTV HD will continue to broadcast reality shows, which is a significant departure from the brand's original concentration on music. The choice coincides with shifting viewing preferences as music consumption is dominated by websites like YouTube, TikTok, and Spotify. It also comes after Paramount Global recently merged with Skydance Media as part of a global cost-cutting effort worth $500 million.

Even if these shutdowns have not yet occurred in India, the news serves as a reminder of MTV's worldwide impact and the lasting impression it made on a generation of VJs and music fans.