Jewellers in Odisha are using lightweight trinkets to draw clients as a result of the ongoing increase in gold prices. In reality, pieces that seem to weigh more than 200 grammes are made to weigh only about 100 grammes. These decorations, which are made to appear larger while using less gold, are reasonably priced for consumers who are struggling due to record-high pricing.The introduction of lightweight jewellery has given many consumers a sense of relief amid the continuous spike in gold prices. Now, buyers may stay within their budgets by purchasing elaborately made ornaments that appear great but weigh a lot less. This innovation has helped maintain demand ahead of the wedding and holiday seasons, despite the fact that pricing are still uncontrolled.
One of the purchasers stated, "We had to make a compromise because the prices were so high, even though I wanted to purchase gold for my daughter's wedding." Instead, we went with thin gold jewellery.
Demand for Weddings and Festivities Keeps the Market Active
Gold purchases are already up as the wedding season, which starts next month, approaches. For Dhanteras and Diwali, jewellers have launched special deals, but because of the high prices, many buyers are choosing lighter or smaller items. With no indications of stability, the price of 22-carat gold has now topped Rs 1,20,000 per 10 grammes.

Market analysts blame global economic causes for the price volatility. They claim that because of the uncertainty caused by US President Donald Trump's trade policies, nations like China, India, and numerous African countries have increased their investments in gold as a safe haven.

According to Srinivas Senapati, MD of Keshav Jewellery, "We are offering delicate and unique jewellery in light of the skyrocketing price of gold. Even larger and incredibly light gold coins are now available.Given that gold is breaking records virtually every day, economists predict that if the current trend continues, the price of gold may soon reach Rs 2 lakh per 10 grammes, making lightweight jewellery a more sensible option for consumers.