Piyush Pandey, the legendary figure in Indian advertising, died on Friday morning at the age of 70. Pandey was well-known for incorporating humour, emotion, and regional flair into his advertisements, and his impact extended well beyond the realm of advertising.
Indian dairy giant Amul posted an emotional homage to him on Instagram shortly after the news of his passing broke. The caption read, "Amul Topical: Tribute to one of India's advertising legends!" and included the slogan, "Inka sur sabse mila."
Internet people responded emotionally to the post. "A true marketing genius! One user commented, "We've lost a gem." "May his soul rest in peace," said another. One fan referred to him as "India's greatest ad-man," while another added, "Captain behind the captions."

An innovator in Indian marketing
Piyush Pandey, who was born in Jaipur in 1955, began working as a client-service executive at Ogilvy & Mather India in 1982. His leadership and inventiveness throughout the years saw him advance to the positions of Executive Chairman and Creative Director, where he helped create some of the most recognisable advertising campaigns in Indian history.
In a time when Indian advertising was dominated by Western and English sensibilities, Pandey stood apart. In order to make sure that advertisements communicated to Indian consumers' emotions, he promoted the usage of Hindi and regional languages. His advertisements frequently mirrored daily life, transforming straightforward observations into stirring tales that millions of people could relate to.

Leading the way in Indian advertising
Born in Jaipur in 1955, Piyush Pandey began working as a client-service professional at Ogilvy & Mather India in 1982. He rose through the ranks of Executive Chairman and Creative Director throughout the years thanks to his leadership and creative genius, helping to create some of the most recognisable advertising campaigns in Indian history.
Pandey stood out during a time when Indian advertising was dominated by Western and English sensibilities. He promoted the use of regional dialects like Hindi, making sure that advertisements resonated with Indian viewers on a deep level. Millions of people were moved by his campaigns, which frequently mirrored daily life and transformed insignificant observations into stirring tales.

Piyush Pandey's initiatives have left a lasting legacy that is ingrained in Indian culture. His work captured the spirit of India, from Asian Paints' "Har khushi mein rang laaye" and Cadbury Dairy Milk's "Kuch Khaas Hai" to Fevicol's famous "Egg" commercial and Hutch's "You and I" pug ad.