One of the most costly advertising campaigns ever produced in India will feature actors Bobby Deol, Sreeleela, and Ranveer Singh. Together, the three celebrities will appear in an advertisement for Ching's Desi Chinese. Atlee, who directed Jawan, starring Shah Rukh Khan, will direct this commercial.
An independent industry source claims that the Ching's Desi Chinese advertising campaign, which stars Bobby Deol, Sreeleela, and Ranveer Singh and was directed by Atlee, is being produced on a huge budget of about ₹150 crore. With well-known celebrities and a substantial budget, this alone makes it one of the largest advertising campaigns ever carried out. The advertisement is not yet available.

With a budget of almost ₹150 crore, the advertisement is even more costly than a number of recent Bollywood full-length feature films. Consider the ₹130 crore budgeted film Chhaava, starring Vicky Kaushal. In India, the biographical drama became a box office success, earning over ₹600 crore. Additionally, the advertisement costs more than blockbusters like Saiyaara (45 crore), Raid 2 (120 crore), and Stree 2 (60 crore).