For Rs 256 crore, Wipro Consumer Care & Lighting will purchase the Good Home and Eva brands from TTK Healthcare Ltd., broadening its range of personal care and home care products as consumer businesses increasingly employ acquisitions to spur growth.
Air fresheners, drain cleaners, deodorants, perfumes, and talcum powder are among the products sold by the two businesses, which had a total revenue of Rs 148 crore in FY26. This is the 17th purchase for Wipro Consumer Care.
According to Kumar Chander, managing director of Wipro Enterprises and CEO of Wipro Consumer Care & Lighting, "Good Home and Eva are well-established brands with a strong legacy and enduring consumer trust." "This acquisition... expands our presence in categories that continue to see strong consumer relevance and long-term growth while strengthening our home care and personal care portfolio."

Products in the home cleaning, air care, and fragrance categories—all of which profit from growing hygiene consciousness and premiumization—are included in the acquisition. According to Wipro, it will keep the brands while making investments in marketing, innovation, and broader distribution.
According to TTK Healthcare Executive Chairman TT Raghunathan, Wipro's FMCG expertise and history of developing acquired brands will assist Good Home and Eva go to the next phase of their development.